Kannadaprabha Saturday, April 19, 2014 11:31 PM IST
The New Indian Express
Advertise With Us

The New Indian Express Group is one of South India's leading media conglomerates, publishing newspapers in English, Tamil and Kannada and magazines in Tamil and Malayalam, across South India and Orissa.

We are also one of the largest news providers on the internet through our news websites. We hosts 7 websites in 5 different languages - English, Tamil, Telugu, Kannada and Malayalam.

Group Websites: Newindianexpress.com, Dinamani.com, Kannadaprabha.com, Andhraprabha.comCinemaexpress.com, Malayalamvaarika.comSakhi.in

For advertising in our newspapers – The New Indian Express, Dinamani (tamil) and KannadaPrabha (kannada), Please contact the following –

SMD Heads

CHENNAI MADAN MOHAN.K 92824 38111 kmadanmohan@newindianexpress.com
MADURAI DILIP KUMAR 92443 17035 dilip@newindianexpress.com
COIMBATORE CHANDRASEKARAN.M 95667 00022 chandrasekharan@newindianexpress.com
TRICHY VENKATESWARAN
98424 41941
venkateswaran@newindianexpress.com
TIRUNELVELI MANIKANDAN. V.P
92443 17137
vp_manikandan@newindianexpress.com
VELLORE SURESH KUMAR . K
95781 81444
suresh.kumar@newindianexpress.com
DHARMAPURI
BALASUBRAMANIAN. R
95668 99666
r_balasubramanian@newindianexpress.com
BANGALORE GURURAJ. N.R. 92434 81242 gururajnr@newindianexpress.com
BELGAUM RAVI HEMADRI 95388 84217 ravi.h@newindianexpress.com
GULBARGA KALEESWARA RAO .N 92433 51367 nkrao@newindianexpress.com
SHIMOGA MURTHY L.N 98440 60600 lnmurthy@newindianexpress.com
MANGALORE DHANURAJ.M 92443 51389 dhanuraj@newindianexpress.com
HUBLI NAVEEN KUMAR
99865
54378

naveen.kumar@newindianexpress.com
KOCHI MANOJ LOPEZ 90613 44257 manojlopez@newindianexpress.com
TRIVANDRUM VINEETH KUMAR
94972 07528 vineeth@newindianexpress.com
KOZHIKODE BABU.S 92496 01191 s_babu@newindianexpress.com
HYDERABAD RAMAKRISHNA RAO.B 92463 91021 b_ramakrishna@newindianexpress.com
VIJAYAWADA MALLIKARJUNA RAO
92463 91026
mallik@newindianexpresss.com
RAJMUNDRY RAGHUBABU.P.T 92463 91165pt_raghu@newindianexpress.com
VISAKHAPATNAM MURTHY.K.R.C 92463 91062 krcmurthy@newindianexpress.com
TIRUPATI SRINIVAS
90526 68866 ksrao@newindianexpress.com
BHUBANESWAR PRASANNA PANDA 92380 03503 prasanna@newindianexpress.com
MUMBAI AMITABH BISHNOI 97695 21222 bishnoi.amitabh@newindianexpress.com
NEW DELHI AVNISH SINGH 98101 38339 avnishsingh@newindianexpress.com
KOLKOTA ALOKA KAPUR 98310 48632 alokakapur@newindianexpress.com

For online advertising, Please contact –

Mr. Joseph Bibin

mailto:josephbibin@newindianexpress.com

Ph: +91 9962565803

 

Types Size Specification Sample/Demo
Banner Ads      
Leader Board 728x90 Jpeg / Flash banners
max file size:< 30kb
Runtime: not to exceed 7 seconds
Landing page URL should be provided separately.
View Sample
Medium Rectangle 300x250 View Sample  
SkyScraper 120x600 View Sample  
WideSky 160x600 View Sample  
Tower 120x240 View Sample  
Button1 120x90 View Sample  
Button2 120x60 View Sample  
       
Text Links   Text as it needs to appear on the site
Landing pageURL
 
       
E Mailer      
       
Rich Media Ads      
Slider  

Click here to View Specification

View Sample
Expandables   Click here to View Specification View Sample
Intromercials   Click here to View Specification View Sample
Page Peel   Click here to View Specification

View Sample

Page Pusher   Click here to View Specification View Sample

 

Through our websites, we reach out to all four South Indian communities across the globe. We drive very high NRI as well as domestic traffic purely on our news strength. Our ad inventory helps you reach the right profiles and generate higher returns for your investment. We offer, to our advertisers, various innovative advertising options to reach to the target audience.

Ad Specifications & Sizes

Banner Ads

Banner sizes : 468x60, 728x90, 160x600, 120x600, 300x250, 120x240

Rich Media Ads

Anyone serving ads on the Internet should take a look at Rich Media. Rich Media ads show a 38 percent higher click-through rate than normal banner ads.

Rich media ads are well on the way to dominating online advertising. Broadband connectivity is the norm, Internet users are overlooking banner ads, and Rich Media Ads are becoming the best option for advertisers.

How it Works?

The Rich Media experience, video streamed to the user, is similar to watching a traditional television commercial - with the added benefit of being able to click through to the advertiser's website, or to skip the ad and go to the main website.

Types of Ads

• Intromercial/ Full Page/ Site Capture
• Expandables/ Shoshkele
• Sliders

Intromercials Ad Format

The Intromercial ad format is a simple, repeatable format that sets a good standard for advertisers.What's attractive to advertisers is that intromercials reportedly deliver 5 to 10 times better response rates than banner ads (partially because intromercials allow a plethora of rich media executions).

A Full page Intromercial takes over the entire screen and usually appears either when the user first enters the website or is checking one of the internal pages. Since this blocks the actual web page it usually last for few seconds so as to not irritate the web visitor. Most Intromercials feature a "continue" and a "about the ad" buttons that allow the visitor to skip the ad or know more about the advertiser. They usually have a frequency cap of 1, so the user only has to watch it on the first visit of the day.

By default, Intromercials just play for few seconds before getting redirected to the requested publisher page.

Intromercials with Leave-Behind:
An additional option is available where by the Intromercial leaves behind a small 120 x 90 pop-up at the top-right corner of the screen. This popup has a Close and Replay buttons. On clicking the close button, the small leave behind will disappear. On clicking the replay button, the entire Intromercial will play again. The Leave-behind pop-ups are shown only for the first four page request by the particular user.

Standard Specifications:

With Leave Behind

 

Ad Dimensions:

Any Size

Type:

Image, Flash(.swf only ), 3rd party code or any HTML code.

Max File size:

30KB

NOTE: The Intromercial may include a header with site logo, about this ad link, and/or a "skip" link. This ad is frequency capped to 1 and has a play time.

 

 

Without Leave Behind

 

Ad Dimensions:

Any Size

Type:

Image, Flash(.swf only ), 3rd party code or any HTML code.

Max File size:

30KB

NOTE: The Intromercial may include a header with site logo, about this ad link, and/or a "skip" link. This ad is frequency capped to 1 and has a play time.

 

 

Replay

 

Ad Dimensions:

Any IAB size or custom size.

Type:

Flash (.swf )

Max File size:

30KB

NOTE: The Intromercial may include a header with site logo.There is a replay button that redirects the user to view the full page ad again.

 

Expandable Ad Format

The expandable panel runs in current ad positions, and can contain anything one would normally put on a web page (including additional information, dynamic data, video streaming, data collection, interactive games, and more).

Standard Specifications:

Mouse Roll-Over

 

Ad Dimensions:

Any IAB size or custom size.

Type:

Flash (.swf )

Max File size:

30KB

NOTE: For this setup we require 2 flash files. The close button functionality should be added in the flash file.

 

 

Replay – Close

 

Ad Dimensions:

Any IAB size or custom size.

Type:

Flash (.swf )

Max File size:

30KB

NOTE: For this setup we require 2 flash files. The replay and close button functionality should be added in the flash file.

 

 

Overlay / Floater

 

Ad Dimensions:

Any IAB size or custom size.

Type:

Flash (.swf )

Max File size:

30KB

NOTE: Close button required.

 

 

Page Peel

 

Ad Dimensions:

Any IAB size or custom size.

Type:

Flash (.swf )

Max File size:

30KB

NOTE: Close, replay buttons required.  

 

Page Pusher

 

Ad Dimensions:

Any IAB size or custom size.

Type:

Flash (.swf )

Max File size:

30KB

NOTE: Close, replay buttons required.  

Sliders

The banner slides on to the screen from the Right hand side corners, commanding instant attention from the viewers. The ad sizes could be 160x600,120x600,120x240 etc. It has a close and replay buttons.

Jpeg / Flash banners
max file size:< 30kb
Runtime: not to exceed 7 seconds
Landing page URL should be provided separately.

Ads on Photos

• Ad appears on page load and stays on the page still the user click on the close. Reappears on mouseover.
• Standard ad size depending on photo size.
• Great for 728 x 90, 468 x 60 ads.
• Shows a max of 3 ads on photos per user per day.
• Users look carefully at the photos so CTR is high.
• Could show the ad at the bottom of the photo or in the middle of the photo.

Standard Specifications:

Ad Dimensions:

728 x 90, 468 x 60

Type:

Images and Flash

Max File size:

30KB